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Resources
Ideas, Evidence & Practical Perspectives
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Insights
Original Analysis & Argument
Why Jordan Isn't a Prime Outsourcing Hub, and How Coalitions Change That
Jordan has the talent and the cost base to compete for global digital work. What it doesn't have is scale — and fragmentation is the reason.
Read InsightThe Cooperative Case: Employee Ownership in the Digital Economy
Employee ownership is usually argued on ethics. In digital services, the stronger argument is retention — and it is the one that persuades founders.
Read InsightEditing for Authority: What Newsrooms Taught Me About Brand Voice
Brand voice guidelines fail for the same reason bad copy fails: nobody decided what the organization actually knows that others don't.
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Published & Featured Journalism
A live, continually updated portfolio of published articles, features and reporting is maintained on Muck Rack.
Muck RackLive portfolio of published articles
Blogs
From the Resources Desk
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Craft
Writing for Search Without Writing for Robots
Practical SEO copywriting that still reads like a person wrote it.
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Process
A Simple Editing Pass That Catches 80% of Problems
The order I read a draft in, and why it matters more than the rules.
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Language
Trans-creation vs Translation: Knowing Which You Need
When a faithful translation is the wrong deliverable for the audience.
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