THE CRAFT I SELL

Fifteen services, in four groups

I build cooperative enterprise, and I sell the craft that funds it: research-led content, marketing, journalism and media transformation, translation and interpretation, business and growth strategy, in Arabic and English.

Twenty years of experience sit behind every piece of content, plan, strategy and document. That experience comes from newsrooms, for-profit and non-profit organizations, marketing teams and ventures of my own.

Pick the service line that fits your need.

Service Lines

Where would you like to start?

What I Write

Content & Marketing

Everything that ends up as finished text: articles, research reports, whitepapers, website and marketing copy, plus the editing that makes them publishable. If you need an editorial plan as well as the writing, the content and SEO strategy sits in this group too.

From $0.21 / word · 4 services
  • Content Writing
  • Research & Whitepapers
  • Editing & Proofreading
  • Content & SEO Strategy
What I Carry Across Languages

Translation & Interpretation

Translation, localization and transcreation for written material, and consecutive or simultaneous interpretation where the conversation happens live. Each language is treated on its own terms, including how people search in it and how a brand reads in it.

From $0.12 / word · 4 services
  • Translation & Localization
  • Interpretation & Field Support
  • Multilingual SEO & Keyword Strategy
  • Global Branding & Linguistic Cross-Check
What I Report

Journalism & Media

News, analysis, investigations and event coverage, written to publish. For publishers, the same work extends to newsroom strategy and training: how to produce reporting that holds its standards and still gets found.

From $250 / piece · 5 services
  • Reporting & Journalism
  • New-Age Reporting
  • Newsroom Strategy
  • Media Transformation & Modernization
  • Newsroom Training
What I Advise On

Growth & Strategy

Consulting on business and growth planning, marketing and communications strategy, and brand positioning and messaging, for startups, established companies and cooperatives. Every engagement starts with market research and ends with a plan someone can act on.

From $95 / hour · 6 services
  • Business & Growth Strategy
  • Marketing & Communications Strategy
  • Brand Positioning & Messaging
  • Financial Modelling
  • Sustainability Planning
  • Social Impact Strategy

Content & Translation

Finished text, written or translated by me, in Arabic and English. Priced per word, with packages.

Content Writing

Blogs · Articles · Profiles · Website Copy · Marketing Copy

Research-led articles, blogs, profiles and website copy that make important ideas easier to understand and act on.

From $0.21 / word
Package: $380 · up to 2,000 words

Research & Whitepapers

Whitepapers · Research Reports · Insights · Thought Leadership

Whitepapers, research reports and thought-leadership insights, built on original research and written for decision-makers.

From $0.65 / word
Package: $2,350 · up to 4,000 words

Editing & Proofreading

Editing · Copy Editing · Proofreading

Editing, copy editing and proofreading in Arabic and English, so finished text reads clearly and accurately.

From $0.08 / word
Package: $220 · up to 3,000 words

Translation & Localization

Translation · Localization · Transcreation

Arabic–English translation, localization and transcreation, built for meaning rather than word-for-word equivalence.

From $0.12 / word
Package: $330 · up to 3,000 words

Journalism & Media

Published reports, and support on the ground for media and organizations working in Jordan.

Reporting & Journalism

News · Analysis · Investigations · Event Coverage

News, in-depth analysis, investigative reporting and event coverage, in Arabic and English.

From $250 / piece (500 words)
Package: $900 · 4 pieces

New-Age Reporting

SEO Reporting · Evergreen Reports · Bilingual Reporting

High-quality reports written for how news is found today: rigorously sourced, and structured to rank in search — in Arabic and English.

From $350 / piece
Package: $1,300 · 4 pieces

Interpretation & Field Support

Interpretation · Facilitation · Stringing · Fixing

Consecutive and simultaneous interpretation, facilitation, stringing and fixing for media and organizations that need accuracy and context on the ground.

From $50 / hour
Package: $270 · 6-hour day

Consulting & Strategy

A plan, a decision, or a team trained to carry it out — for businesses and newsrooms.

Business & Growth Strategy

Business Planning · Feasibility · Market Research · Growth & Resilience · Cooperative Models

Market research, business planning, feasibility, growth and resilience strategy for startups and established companies, including cooperative and employee-owned models.

From $95 / hour
Package: $2,600 · per project

Marketing & Communications Strategy

Marketing Strategy · Communications Strategy · Distribution Channels · Sales Funnels

Marketing and communications strategy that connects audiences, messages, distribution channels and sales funnels to measurable business goals.

From $120 / hour
Package: $2,700 · per project

Brand Positioning & Messaging

Positioning · Brand Voice · Messaging · Stakeholder Communications

Clearer brand, organizational, and stakeholder communications built around the audience, message, and outcome that matter most.

From $125 / hour
Package: $3,150 · per project

Content & SEO Strategy

Content Strategy · SEO Strategy · Bilingual SEO · Editorial Planning

Content and SEO strategy in Arabic and English — what to publish, for whom and how it should rank — built for each language on its own terms.

From $130 / hour
Package: $5,300 · per project

Newsroom Strategy

Newsroom Transformation · Content Management · SEO for Publishers · Benchmarking

Newsroom transformation, content management and SEO strategy for publishers that want to grow audiences without lowering standards.

From $120 / hour
Package: $3,250 · per project

Newsroom Training

Journalism Training · SEO Writing · Editorial Workshops

Training for reporters and editors in new-age journalism: how to write high-quality reports that rank, from structure and sourcing to SEO.

From $1,200 / session (2 hrs live)
Package: $3,250 · 3 sessions
How I Work

Four Steps, From Brief to Delivery

We talk through what you're working on, who it's for and what it needs to achieve.

Discovery call or email
Brief. audience and goals

I send a quote built around your brief.

Scope. price and timeline
Per word. piece. hour or project

Before writing or advising, I research the subject, audience and market, so the work rests on evidence

Sources and data
Audience and market analysis

I deliver the work as agreed in the quote.

Drafts & revisions
Final delivery
FAQ

Common questions about my services

Answers to the questions clients ask most before starting a project.

What services do you offer in both Arabic and English?
I provide bilingual content writing, translation, localization, interpretation and marketing communications in both languages. Each language is handled on its own terms — not a translated version of the other.
How do you price your work?
Written content is priced per word, reporting per piece, and consulting, strategy, interpretation and training per hour or per session. Every service also has a package price, and project pricing is available for defined scopes — request a quote to get a figure.
Can you work with startups and small organizations?
Yes. Most of my clients are startups, SMEs, NGOs and independent media organizations. I adapt scope and delivery to fit the project, not a fixed retainer or package.
Where are you based, and do you work with international clients?
I’m based in Amman, Jordan. I work with clients in Jordan, the GCC, Europe and the United States. Projects are delivered remotely; I provide on-the-ground support in Jordan when required.
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FAQ

Questions before we start

Answers to the questions clients ask most before starting a project.

Do you work in Arabic and English?

Yes. I write, edit, translate, localize and interpret in both, and build content and SEO for each language on its own terms rather than translating a keyword list.

How are your rates set?

Writing, editing and translation are priced per word; reporting per piece; interpretation and consulting per hour; training per session. Every service also has a package price, and a quote is built around your brief..

Can you support foreign media reporting in Jordan?

Yes. I work as a stringer, fixer and interpreter for foreign media — coordinating interviews, facilitating fieldwork and connecting reporters with sources anywhere in Jordan.

How do we get started?

Book a consultation, or send a short overview through the contact form — what you’re working on, your timeline and the support you need — and I’ll suggest the most useful next step.